Generative Engine Optimisation: Own Your Brand's Presence in AI-Generated Answers

Traditional SEO optimises your content for Google's crawlers to rank in blue-link results. GEO optimises your brand to be cited by AI systems — ChatGPT, Perplexity, Google AI Overviews — when they generate answers. As AI search grows, GEO becomes the primary search channel for a growing segment of buyers.

Yes — indirectly. LLMs are trained on web data and retrieve information from authoritative sources. By building brand presence across high-authority publications, structuring content for AI retrieval, and deploying entity schemas, we create the data environment that causes LLMs to cite your brand accurately and positively.

We test a defined set of buyer-intent queries monthly across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. We track how often your brand is cited, how prominently, and compared to key competitors. We also monitor brand sentiment within AI-generated responses.

First measurable citation improvements appear within 4–8 weeks for brands with existing authority. For brands starting from low AI visibility, significant citation presence typically appears at the 3–4 month mark as entity signals compound across platforms.

GEO complements SEO — the same high-quality content and authority signals that power traditional SEO also feed AI retrieval systems. However, GEO requires additional work: structured schemas, question-answer content formats, entity-building, and multi-platform monitoring that traditional SEO doesn't cover.

GEO is highest-value for B2B software, professional services, financial services, healthcare, and any category where buyers research solutions using conversational AI tools. The more considered the purchase, the more likely buyers use AI for research — and the more valuable your AI citation presence.