Funnel Optimisation: Convert More of the Traffic You Already Have

Initial improvements from landing page rebuilds and quick wins typically appear within 4–6 weeks. The first A/B test with statistical significance typically completes in 4–8 weeks depending on traffic volume. Compound improvements from systematic monthly testing become meaningful at the 3–4 month mark.

For statistical significance at 95% confidence, you typically need 200–400 conversions per variant — meaning 400–800 total test conversions. For low-traffic pages (under 100 conversions/month), we use multi-armed bandit testing or qualitative methods to guide optimisation.

A website redesign changes everything based on aesthetic preference — often with no measured improvement and sometimes negative conversion impact. CRO changes specific elements based on data, tests the changes before rolling out, and measures the exact impact. CRO compounds; redesigns reset.

No — we optimise the entire acquisition funnel: ad-to-page message match, landing page conversion, form and checkout optimisation, non-converter email sequences, retargeting flows, and chat/bot systems. Often the biggest gains come from post-click recovery rather than the page itself.

We track conversion events in GA4 and connect them to your CRM. Each A/B test result includes the exact conversion lift, projected impact on CPL, and estimated revenue effect based on your average deal value and close rate.

Yes — email open rates, click-through rates, and conversion rates all benefit from systematic A/B testing. We apply the same data-driven testing framework to email sequences, form sequences, and lifecycle automation flows.